SWOT analysis is useful for topics other than marketing

If you have taken Marketing 101, you know about a SWOT analysis.   Basically, SWOT stands for strengths, weaknesses, opportunities, and threats.  This works great for doing competitive analysis.  But, think about how this could be applied to other topics such as your team’s skills, your skills, or your work place.  The opportunities are endless.  Give it a try!

Sophia Perl

Sophia Perl is a product manager for a database tool at IBM. She has over 10 years of software development and management experience. Sophia holds a BS in Computer Science from University of Southern California and an MBA from University of California at Davis. She is the creator of iPhone apps PicPredict and Eventabulous.

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