SWOT analysis is useful for topics other than marketing

If you have taken Marketing 101, you know about a SWOT analysis.   Basically, SWOT stands for strengths, weaknesses, opportunities, and threats.  This works great for doing competitive analysis.  But, think about how this could be applied to other topics such as your team’s skills, your skills, or your work place.  The opportunities are endless.  Give it a try!

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