I was thinking about the economy and what others are saying. There is a surge in food bank usage, people are foreclosing, and even universities are asking for donations for education and not so much for building names. The concept of getting something free for your demographics information has been around for awhile. Lately, I have been thinking about the value of getting free stuff (excluding celebrities who get free stuff just because). I came across a website that let you sign up for a free logo’d t-shirt from businesses and another website that gave me free products to test out. They’re all great, but isn’t the goal to get people to buy your stuff? You could argue that it’s also to get feedback, but I will completely ignore that for the sake of my argument. I am thinking that the target market is really not the free stuff enthusiasts. I will make a hard claim that the people who want free stuff are those who won’t pay for such things or do not have the money in order to do so. So my advice to you is think twice about giving out free stuff. What are you trying to achieve? Who are you trying to win over?