Make your website sticky like a game

I have this theory.  All websites that have a high percentage of repeat visitors have characteristics of a game.  There was an article in Social Times about the 7 features that should be in every social game.  I am not a Farmville or MafiaWars player, but there are things about Facebook (a website that has social game elements) that keeps me entertained, most importantly real friends, messaging, and customization.  I like to see what’s going on with real friends.  I like to get comments on photos, links, and status update.  I like that I can hide select feeds and personalize my profile page to show certain applications and information.  Maybe I cheated a bit by choosing a social networking site.  But, you should think about what elements of a social game can be used for your website to make it sticky and entertaining for your website visitors.

From the article, 7 features of a social game:

  1. Real friends
  2. Gifting
  3. Leader boards
  4. Challenges
  5. Messaging
  6. Teams
  7. Customization

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