This week is the launch week of Tony Hsieh’s new book, “Delivering Happiness: A Path to Profits, Passion, and Purpose“. For those of you who are not familiar with Tony Hsieh, he is the CEO and investor in Zappos.com, an online shoe retailer that just got acquired by Amazon.com for over a $1B.
The book goes over his early upbringing and introduction to Zappos.com, how he and others kept the company afloat during trying times, then how they sustained and grew the performance of the company. At first, the book reads a bit slow, but started to become more interesting as it got into the Zappos.com story.
- Tony likes poker and raves
- Find a market that’s huge and figure out how relevant it is to your company (e.g., 10% of online goods sold were shoes)
- If shipping was a core function, vendor relationships and location of goods (e.g., east coast warehouse in addition to west coast location) were important, don’t outsource your core
- Every interaction with the customer is your chance to do good marketing/PR
- Core values come from the employees and make it part of the culture
- People work harder when they are happy because they care
- Very open communication with employees is a good thing, Zappos had Q&A with their employees often
When I think about delivering happiness in general, I think about how employees need to feel happy as well as customers. You can’t have one or the other. For instance, how often do companies ask their employees, “besides compensation, what would make you happy working here?” If someone asked me that, I would say free tissue boxes, a big flat monitor, and business cards. Something so simple. I’m just saying.
Alright, so I just happen to have one extra book to give out to the my blog readers. I will personally mail it out to you. The first person to tell me via my blog comments 1) Where did Tony Hsieh go to undergraduate school? 2) What is your favorite SophiaPerl.com blog post and why? Good luck! Note: You will not see all the comments until I process them. This helps prevent comment spammers.
Please note that I received two free books (one for me, one to giveaway) as part of the book’s blogger program. I have been asked to write an honest review during the week of the launch.