Afraid of brick-and-mortar ideas

I’m a tech person, but also a woman. I love to shop for all kinds of things not just clothing, so why am I so afraid of brick-and-mortar business ideas? Well for one, technology is great for scaling, build once and sell many. Brick-and-mortar businesses require capital and labor investments. Depending on the business idea, the capital and labor can grow proportional to the number products/services that you sell.

So what’s the big deal then? Wal-mart, McDonalds, Macy’s, Sears, H&R Block, and Home Depot have all done it. To be honest, I don’t remember a recent brick-and-mortar entry except for Starbucks. Does this mean the brick-and-mortar idea is dead for new businesses? No, I don’t think so, but I do think that it’s very hard to compete with the heavy weights on the same turf. Find a niche that makes your business different from the heavy weights. One business can’t be everything to everyone. So forget about business ideas that are techie versus brick-and-mortar. Just startup what you want because eventually your business may have both. Don’t regret not startup-ing, life’s too short!

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