On 9/26 Monday and 9/27 Tuesday, GigaOM held its Mobilize conference in San Francisco. Over the next couple of posts, I will talk about the trends that were discussed during the conference.
One of the hot topics was the disruption of tablets and personal smart phones in the workplace.
Tablets and personal smart phones are making their way into the business space whether the company encourages it or not. This uncontrollable trend is consumerization, devices becoming popular in the consumer space then moving into the business space. One panelist observed that more people today are carrying just iPhones (both work and personal) than 6 months ago when they were carrying both Blackberrys (work) and iPhones (personal). The surge of tablets in the workspace is a push to get more business-oriented, customer-facing employees to be more efficient and mobile. At Salesforce.com, all sales people carry iPads, no one carries a PC.
With the convergence of personal and work devices into one device, companies like VMWare and Cisco are looking to figure out how to separate (e.g., expense, secure) corporate data from personal data. Cisco believes that security should be built into the fabric of the network (e.g., containers). The end point (e.g., devices) can change all the time. They say that a MacAfee or Symantec solution is not enough. VMWare is looking at ways to virtualize corporate phone images to personal phones starting with the Android platform, working with LG and Samsung and others. They are even looking at virtualizing two sim cards so that you have two different numbers on one smart phone. Imagine getting a ring tone that is different based on whether it is a personal or business contact.
Companies are realizing that they can’t stop people from using their personal devices. They are embracing the idea of people using personal devices for work and play.
GigaOM Mobilize is an event to not be missed next year as it is full of who’s who in the mobile space.